Based on past promotion experience, I believe that a good website structure is the foundation for doing Google SEO. Or, it can be said that before the website is well planned, do not blindly do SEO, otherwise it will be twice the result and waste time and energy. Instead of making significant changes to the website in the later stages, it's better to plan the website well from the beginning and make it comply with SEO rules. This can make SEO optimization in the later stage easier.
The meaning of adaptive website is that regardless of whether the website is opened on a computer, tablet, or phone, it will adapt to the size display of the device.
This is important for users who use different devices to browse our website.
If you want to know if your website is adaptive, you can check it through this URL:
http://mattkersley.com/responsive/
Here is the adaptive detection effect of my website:
If there are multiple homepage URLs, the weight will be dispersed and it is not conducive to customers remembering the homepage URL.
Therefore, only a unique homepage URL needs to be retained.
Although this may seem common sense, I have seen some company websites where each webpage has a fixed homepage title,
There is no location for writing webpage titles, keywords, and descriptions in the backend.
This is because I didn't notice this when building the website.
In order to meet the needs of subsequent SEO, it is necessary to leave space for writing webpage titles, keywords, and descriptions at the beginning of website construction.
I have seen some websites that mainly focus on images and animations, and there are not many places to write text. This kind of website is actually not suitable for SEO.
Search engines usually recognize and index content through text, and filling in text content is important for SEO optimization.
Therefore, it is best to set up a module on the website similar to an information article to fill in the text content.
Important pages include the homepage, product introduction page, and service introduction page, which are used to showcase products and services to customers.
At the beginning of website planning, in order to facilitate post SEO, the content of the page can be planned according to the keywords of the product.
You can find these keywords:
- The price of washing machines
- Which brand of washing machine is good
- Washing machine supplier
Placing more relevant articles below a page helps Google crawling tools to more quickly crawl other articles on the website, find richer content on the same page, increase click through rates, and increase the time users spend on our website.
The standard for clear navigation is to allow users to find the higher-level page and homepage no matter which page they are on, rather than getting lost on your website and not knowing how to return.
For this reason, turning website navigation into BreadcrumbNavigation is also a good choice.
The above SEO key points need to be done well from the beginning of website planning.
SEO starts from the beginning of website planning, rather than just building a website and then doing SEO.
Imagine if you are facing a website where the homepage URL is not consistent, the device cannot be adapted to open it, there is no position for the website title, no space for filled articles, and product introductions are all images. If you want to do SEO, you need to make major changes to the website, which is similar to rebuilding a new website.
So it's best to consider these issues at the beginning of website planning.
No comments:
Post a Comment