The advantages of Google promotion
1. Wide market
Google is the most visited search engine website in the world. As of May 2021, Google accounted for 92.18% of the search engine market, making it the world's largest search engine with a daily search volume of up to 3.5 billion.
Google has such a huge number of visits and users from many countries are using it, making it very suitable for enterprises to do online promotion and attract customers. Both domestic and foreign trade online promotion are very suitable.
2.Customer precision
Customers searching for keywords on Google to find a company's products represent a demand. For enterprises, such customers are more likely to make transactions.
3.Easy to acquire customers
As long as you do a good job in promoting Google, customers can always find your products on Google. This means it's easy to acquire customers without having to struggle to find and promote them everywhere.
4.Easy to perform data analysis
With the help of Google's keyword analysis tools, you can check the monthly search volume and competition level of your product's keywords in different regions, in order to better decide on promotion strategies; With the help of Google's website management tools, you can understand the number of visitors entering your website, visitor characteristics, and make better adjustments in promotion.
Introduction to Google's promotion methods
Google promotion can be divided into two types: Google Search Engine Optimization (Google SEO) and Google Ads.
Both of these methods allow customers to find you on Google search engines and consult about products and services.
Google SEO
Google SEO is a method of optimizing a website based on the ranking rules of the Google search engine, in order to achieve a high ranking in search results.
Generally speaking, Google SEO involves optimizing the content, structure, links, code, titles, and other elements of a website to ensure that it better conforms to Google's ranking rules.
Google Ads
Google Ads is an advertising method provided by Google that can quickly push a company's products and services to target customers.
Google Ads advertising is divided into five types:
1. Search advertising
Enter keywords in Google search engine, and search results with advertising subscripts (Ad subscripts) are search ads. This is the most common type of advertising in search ads.
For example, if a user wants to buy a computer, they will enter keywords such as laptop, brand, size, configuration, etc. in the search box. When the user searches for your keywords on Google, your advertisement will participate in the bidding and be displayed.
2. Display advertisements
Display advertising is the process of displaying advertisements on external third-party platforms, which can attract potential customers to click through through text, images, videos, and other means, and then jump to the landing page.
According to Google's data, display ads can reach 90% of global internet users and utilize various advertising positions to showcase the characteristics of products and services. They can be placed on over 3 million third-party websites that cooperate with Google worldwide, such as major news websites and social networking sites.
3. Video advertising
As a video website under Google, YouTube advertising has naturally been included as a form of Google advertising placement for businesses worldwide. YouTube advertising is also a type of advertising that users are very familiar with. As long as they have watched videos on YouTube, most people have seen the insertion or static presentation of YouTube advertisements.
4. Shopping advertisements
Whether it's large e-commerce or small online stores, more and more businesses are starting to use Google Shopping Ads. Its advantage is that it can provide an online showcase shopping experience, directly directing clicks to the corresponding product pages on the merchant's website, helping the website generate online sales.
Shopping advertisements use existing Merchant Center product data (rather than keywords) to determine the display method and location of the advertisement. Google will display product photos, names, prices, and store names to users when searching for content that matches advertisements.
5. APP Advertising
Google Ads for Apps can not only promote Android mobile applications, but also iOS mobile applications. In terms of promotion goals, merchants can set downloading as their goal, and even target user purchases or other interactive behaviors within the app.
Google SEO and Google Ads each have their own advantages in promotion.
Google SEO allows websites to rank at the top of search results, making it easy to attract customers without spending money. However, to do a good job in SEO, it is necessary to optimize the website for a long time, and the results cannot be seen quickly.
Google advertising can quickly push your product information to target customers and gain them more quickly. Budgets, advertising formats, and advertising regions can all be flexibly adjusted.
Google advertising is effective quickly and requires advertising costs.
The above is an introduction to Google promotion. In conventional online promotion, Google SEO and Google Ads are generally combined to compensate for each other's shortcomings and assist each other, thereby maximizing the effectiveness of online marketing.
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