Optimization of advertising plans
Now let's talk about the second part, optimization of advertising plans. The advertising plan includes elements such as advertising group, placement time, and placement location.
1. Optimization of advertising plan structure
The advertising plan and advertising team should have a clear structure.
The clear and organized structure between advertising plans and advertising teams can help manage and optimize advertising more conveniently.
Create different advertising plans based on the type of product.
Under an advertising plan, create different advertising groups.
Place keywords of the same category in each advertising group.
For example, if your product is a device, it can be divided into A device, B device, and C device. So three corresponding advertising plans can be established.
In the plan of A device, create advertising groups such as "A device manufacturer" and "A device price" based on the classification of keywords.
In the advertising group of "A equipment manufacturer", put keywords of the same type such as "A equipment manufacturer", "A equipment supplier", and "A equipment company".
In the advertising group for "A device price", put keywords of the same type such as "How much does A device cost |", "A device price", and "A device quotation".
A clear advertising plan and advertising group structure are helpful for subsequent bid management and optimization management.
2. Optimization of advertising placement areas
The default placement location for Google advertising is globally. In order to make advertising more precise, we need to set the placement location to the region where the target customers are located.
When setting up the placement location, not only can it be placed according to the city, province, and country, but it can also be placed according to the radius range of the location.
3. Optimization of advertising language
Google's default advertising language is the language of all countries. In order to make advertising more precise, we need to set the language to be used by the target customers.
It should be noted that the language mentioned here refers to the language of the user's device browser.
4. Optimization of advertising time period
The default advertising placement time for Google is 24 hours a day. We can set the advertising placement time based on the approximate time period of the customer's message.
At the same time, in order to test the accurate time period for customer messages, we can choose to advertise within 0-24 hours. Then, based on the tested data, prioritize the time period when there are more comments.
This way, with a limited budget, you can get the most customer comments.
If the client's time zone is different from yours, it should be converted to the client's time zone and the time period for advertising should be adjusted.
5. Optimization of advertising ranking
After various advertising settings, if the advertisement does not rank well and customers cannot see it, it loses its meaning.
Therefore, we need to pay attention to the bidding of keywords and the ranking of advertisements.
Pay attention to some key advertising areas and check the ranking of advertisements.
If you can't see the advertisement, you can slightly increase the bid for the keywords.
The optimization of advertising plans also includes the optimization of advertising copy and landing pages. Due to the numerous key points, they will be explained in detail later.
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