How to do YouTube search engine optimization (SEO)?
YouTube SEO is a method of improving the ranking of videos on YouTube, allowing them to be discovered and watched by more people.
How does YouTube's SEO algorithm work? In YouTube search, algorithms prioritize two main factors to provide high-quality search results: relevance and engagement.
Therefore, you must focus on maximizing the relevance of the video to the theme, audience engagement (viewing duration, liking, commenting, and sharing). This is the core of doing well in YouTube SEO.
1. Improve the relevance between videos and themes
1. Keyword mining
By entering keywords related to your topic in the YouTube searcher, you can view the recommended contact keywords by the system. These are the hot topics that people have been searching for on YouTube recently, and you can add them to your keyword list.
After obtaining a keyword list, use Google Trend to search for similar keywords and see which ones are popular
In addition, tools can also be used to understand the search volume and trends of different keywords. Choosing keywords with high search volume and an upward trend will increase the chances of your video being discovered.
Tools that can be used, such as Keywords Everywhere. This tool is a plugin that can directly display the search traffic of the word and its candidate words in the search box.
2. Optimize video titles, descriptions, tags, and other elements
Title
It is best to limit the length of YouTube titles to no more than 70 characters.
It is best to start the title with a keyword to ensure that the most important keyword appears in front of the title. For pages with keywords in front of the title, the YouTube ranking algorithm will give higher weight.
At the same time, the title should also be written in a way that can attract viewers to click.
Description
YouTube video descriptions are limited to 5000 characters, and if you make good use of these 5000 characters, there is a great chance of improving video rankings.
When writing video descriptions, we try to include both basic and secondary keywords as much as possible. The YouTube algorithm focuses more on keywords that appear before the second or third paragraph, ensuring that relevant keywords appear once or twice before the first 250 words in the video description.
Tags
Adding tags to the description is to facilitate the algorithm in understanding what the video posted by the creator is about. When selecting tags, be sure to include your target keywords and all content related to the content.
If YouTube finds that you have added irrelevant tags, it may pause your video.
Category
After uploading the video, you can select the category of the video in the advanced settings on YouTube. Accurately matching the category is beneficial for video exposure.
Subtitle
The algorithm also understands video content through subtitles. Inserting subtitles from SRT files into the video will provide the algorithm with more information to process and understand the video content.
To better showcase your content, it is recommended to transcribe your video and upload it Upload SRT files to the video.
Cover Image
The video cover image is the image that the audience previews before clicking on the video, which has a huge impact on the number of clicks and views.
Although YouTube will automatically generate a cover image for you, it is recommended that you create the image yourself and upload it. The recommended resolution is 1280 x 720 pixels. The video cover image should be attractive enough and relevant to the content of the title.
2. Increase audience engagement
1. Add Cards and ending screen
After watching the video, there will be some small cards outside the end that can guide viewers to other videos or your website. You can add pictures, titles, links, and any motivational language to YouTube cards. There are 6 card formats to choose from: marketing cards, fundraising cards, video or playlist cards, affiliate website cards, channel cards, and fan sponsorship cards. By using these cards well, users can watch videos, interact with you more, and know where to go and what to get.
The ending screen is the last screen of a video, used to invite viewers to subscribe to a channel or watch more videos.
2. Create a playlist
If your content belongs to the same category, be sure to create a playlist.
Playlists can encourage viewers to watch more videos, increase the overall viewing time of your channel, and also make your videos more attractive in YouTube algorithms.
But what is a good playlist?
You can design tutorials from beginner to advanced, or divide large videos into smaller episodes. Always consider what your audience may want to see after watching your first video.
3. Create content that concerns the audience
Creating content that the audience cares about will lead to more likes, comments, and shares in the video.
Before starting video creation, you need to consider several key questions:
1. Who are your clients?
2.What do your customers care about when shopping online?
3. What problems can your product solve for customers and what benefits can it bring to them?
4.What kind of action do you want customers to take after watching your video? (subscribe/share/browse your online store, etc.)
We suggest that everyone create a document to record the above questions, and then focus on thinking to find the answers to the above questions. Create a video based on the answers to these questions.
The above is the method for doing YouTube SEO. By optimizing the relevance of videos to themes and increasing audience engagement, the search ranking of videos on YouTube can be effectively improved.
How does YouTube's SEO algorithm work? In YouTube search, algorithms prioritize two main factors to provide high-quality search results: relevance and engagement.
Therefore, you must focus on maximizing the relevance of the video to the theme, audience engagement (viewing duration, liking, commenting, and sharing). This is the core of doing well in YouTube SEO.
1. Improve the relevance between videos and themes
1. Keyword mining
By entering keywords related to your topic in the YouTube searcher, you can view the recommended contact keywords by the system. These are the hot topics that people have been searching for on YouTube recently, and you can add them to your keyword list.
After obtaining a keyword list, use Google Trend to search for similar keywords and see which ones are popular
In addition, tools can also be used to understand the search volume and trends of different keywords. Choosing keywords with high search volume and an upward trend will increase the chances of your video being discovered.
Tools that can be used, such as Keywords Everywhere. This tool is a plugin that can directly display the search traffic of the word and its candidate words in the search box.
2. Optimize video titles, descriptions, tags, and other elements
Title
It is best to limit the length of YouTube titles to no more than 70 characters.
It is best to start the title with a keyword to ensure that the most important keyword appears in front of the title. For pages with keywords in front of the title, the YouTube ranking algorithm will give higher weight.
At the same time, the title should also be written in a way that can attract viewers to click.
Description
YouTube video descriptions are limited to 5000 characters, and if you make good use of these 5000 characters, there is a great chance of improving video rankings.
When writing video descriptions, we try to include both basic and secondary keywords as much as possible. The YouTube algorithm focuses more on keywords that appear before the second or third paragraph, ensuring that relevant keywords appear once or twice before the first 250 words in the video description.
Tags
Adding tags to the description is to facilitate the algorithm in understanding what the video posted by the creator is about. When selecting tags, be sure to include your target keywords and all content related to the content.
If YouTube finds that you have added irrelevant tags, it may pause your video.
Category
After uploading the video, you can select the category of the video in the advanced settings on YouTube. Accurately matching the category is beneficial for video exposure.
Subtitle
The algorithm also understands video content through subtitles. Inserting subtitles from SRT files into the video will provide the algorithm with more information to process and understand the video content.
To better showcase your content, it is recommended to transcribe your video and upload it Upload SRT files to the video.
Cover Image
The video cover image is the image that the audience previews before clicking on the video, which has a huge impact on the number of clicks and views.
Although YouTube will automatically generate a cover image for you, it is recommended that you create the image yourself and upload it. The recommended resolution is 1280 x 720 pixels. The video cover image should be attractive enough and relevant to the content of the title.
2. Increase audience engagement
1. Add Cards and ending screen
After watching the video, there will be some small cards outside the end that can guide viewers to other videos or your website. You can add pictures, titles, links, and any motivational language to YouTube cards. There are 6 card formats to choose from: marketing cards, fundraising cards, video or playlist cards, affiliate website cards, channel cards, and fan sponsorship cards. By using these cards well, users can watch videos, interact with you more, and know where to go and what to get.
The ending screen is the last screen of a video, used to invite viewers to subscribe to a channel or watch more videos.
2. Create a playlist
If your content belongs to the same category, be sure to create a playlist.
Playlists can encourage viewers to watch more videos, increase the overall viewing time of your channel, and also make your videos more attractive in YouTube algorithms.
But what is a good playlist?
You can design tutorials from beginner to advanced, or divide large videos into smaller episodes. Always consider what your audience may want to see after watching your first video.
3. Create content that concerns the audience
Creating content that the audience cares about will lead to more likes, comments, and shares in the video.
Before starting video creation, you need to consider several key questions:
1. Who are your clients?
2.What do your customers care about when shopping online?
3. What problems can your product solve for customers and what benefits can it bring to them?
4.What kind of action do you want customers to take after watching your video? (subscribe/share/browse your online store, etc.)
We suggest that everyone create a document to record the above questions, and then focus on thinking to find the answers to the above questions. Create a video based on the answers to these questions.
The above is the method for doing YouTube SEO. By optimizing the relevance of videos to themes and increasing audience engagement, the search ranking of videos on YouTube can be effectively improved.
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